Have a hoppin good time this Easter with Bluey and friends! Make Easter extra egg-citing with baskets full of your favorite Bluey characters.
Mum! Dad! Bingo! Bluey! And now Winton, too! Complete your Bluey collection with all your favorite characters today.
Bluey fans: Winton is here! Bluey’s English bulldog friend is a bit of a space invader, but that’s what makes him so lovable. Add his Super Suit costume and 5-in-1 phrases to make Winton even more magnificent!
Celebrate the best moms this Mothers Day! Our sweetest Mothers Day gifts are now available in stores and online.
Pokémon fans: nows the time to complete your Eevee Evolutions lineup! Were bringing back popular Eevee Evolutions to our Pokémon plush collection throughout 2026. Keep an eye out and have fun making them all!
From kindergarten to college, our Oh, the Places Youll Go! gift sets will be loved by graduates of all ages 98 and ¾ percent guaranteed! Record your voice and add a congratulatory message in your own words, too.
Celebrate the Class of 2026 with all the stuff they love! Shop cute and cuddly ways to celebrate their success in stores or online. Dont forget to record a congratulatory message in your own words and add it to their bear!
Pokémon Trainers! Flareon has returned online and in select stores. Dont miss your chance to add this popular Pokémon to your lineup, and keep an eye out for the return of Eevee Evolutions all year long!
Pokémon Trainers! Jolteon has returned online and in select stores! Dont miss your chance to add this popular Pokémon to your lineup, and keep an eye out for the return of Eevee Evolutions all year long!
Pokémon Trainers! Vaporeon has returned online and in select stores! Dont miss your chance to add this popular Pokémon to your lineup, and keep an eye out for the return of Eevee Evolutions all year long!
This is big: take 25% off GIANT furry friends in stores and online for a limited time only!
Our new Easter collection has all the spring stuff you love! Hop into fun with our brightest new arrivals now in stores and online.
Your bags new bestie: now you can find our NEW bag charms in stores and online! These cute and charming plush pals will give any bag a little Build-A-Bear flair. Have fun accessorizing and taking hugs on the go!
Pastel pastures ahead! Cuddle till the cows come home this spring with our NEW Spring Pastures Longhorn. Now in stores and online!
Add a special surprise to any egg hunt with our NEW Golden Egg! 1 of 5 mini plush is placed inside see if you can collect all 5 mystery plush this Easter!
Youre invited to the Hello Kitty and Friends Slumber Party! Say hello to the perfect slumber party pal and cozy up to our NEW Dreamy Pastels Hello Kitty. With her rainbow pastel fur and adorable accessories, shes the perfect friend for sharing lots of fun memories together but don’t forget to get some sleep, too!
Curl up alongside your own Rainbow Dreams Pompompurin plush! The beloved Sanrio golden retriever is ready to get snuggly thanks to his dreamy pastel fur and adorable accessories. Complete your slumber party squad and shop all the exclusive friends in our Hello Kitty and Friends Slumber Party collection!
Oink! Oink! Our new Spotted Pig is looking for its new best friend. Is that you? Hog all the hugs with this perky little pig speckled with adorable grey spots. Now in stores and online!
Ready for a slumber party? Our NEW Rainbow Dreams Cinnamoroll sure is! Cuddle up and get cozy with this dreamy edition of the Cafe Cinnamon cutie, and shop all the exclusive arrivals in our new Hello Kitty and Friends Slumber Party collection!
Give HUGE hugs with Giant Chococat! This scatterbrained Sanrio cutie has whisked in to make a hugely fun addition to your collection. Now available in stores and online!
